体验旅游视角下名人文化旅游资源的开发

摘要

论述了名人文化旅游资源的概念、开发意义、开发形式与对策，体验旅游的定义、特点、类型、开发原则和对策。体验旅游视角下，名人文化旅游资源的开发具有参与性、真实性、文化差异性和市场导向的原则，名人文化旅游资源的开发对策有个性化设计产品、挖掘名人文化内涵、设计场景调动旅游者积极性、策划参与项目、开发名人文化旅游纪念品、留住体验记忆、完善导游讲解系统。%Summarizes the concept of celebrity culture tourism resources, the meaning, the form and the countermeasures of development. Summarizes the experience tourism’s definition, characteristics, types, design principles and development strategies. In the experience tourism perspective, the development of celebrity culture tourism resources should meet partici-pation, authenticity, cultural differences and market-oriented principles. the development of countermeasures celebrity tourism resources, that are the market-oriented, dig celebrity culture connotation, design personalized of participation projects and souvenirs, perfect tour guide system.