论哈尔滨“大冬会”后龙江冰雪体育经济的发展

摘要

Heilongjiang＇ s resource advantages in ice - snow sports was showed after Harbin＇ s the World University Winter Games. The substantial development still needs environment constriction, plan design, the development on games and leisure, and the brand construction. It needs to improve the level of construction of tour economy, and scientifically locate ice - snow sports developmental plans and adapt to the market needs of ice -snow sports tourism markets.%哈尔滨“大冬会”凸显出黑龙江冰雪体育经济的资源优势。龙江冰雪体育经济的持续发展，尚需环境建设、规划设计、竞技与休闲市场的开发、品牌建设等方面整体设计，在建设旅游经济大省上提升水平，科学定位冰雪体育经济的发展规划，理性适应冰雪体育旅游的市场需求。