我国房地产开发企业核心竞争力综合评估研究

摘要

以核心竞争力理论和价值链理论为基础,根据房地产开发企业核心竞争力影响要素对核心竞争力的影响程度,构建出房地产开发企业的核心竞争体系.在此基础上,进一步提出房地产开发企业核心竞争力的评估指标体系以及评估模型.最后,对我国现行房地产开发企业核心竞争力进行评估,并针对评估结果,结合市场的现状和未来发展的预判,为提升集团核心竞争力提出合理化对策.%In this paper, a real estate development company's core competitive system is build based on core competitiveness theory and the value chain theory. The influence factors of real estate development enterprise core competitiveness are identified. Real estate development enterprise's core competitiveness evaluation index system and evaluation model are proposed. Finally, the paper evaluates our current real estate development enterprise's core competitiveness, and provides measures to enhance our core competitiveness of the rationalization.