提升河北文化产业核心竞争力的路径思考

摘要

In recent years, Cultural industry in Hebei province has developed rapidly and achieved remarkable so-cial effect. However,compared with Beijing,Tianjin and the surrounding provin-ces, there is still a gap in core competi-tiveness of cultural industry. To upgrade it rapidly has be-come the key to the development of cultural industry. The main restricting factors are a low spirit of industry competi-tion, a shortage of talents in culture brand,a weakness of culture enterprises,a lack of brand image promotion,and a fall in demand for culture. To enhance the core competitive-ness of Hebei cultural industry,Hebei should raise awareness of industry competition,foster talents in culture,build a strong culture brand,enhance the cultural enterprises,and stimulate the cultural demand.%　　近年来，河北文化产业发展迅速，取得了显著的社会效果，但在产业核心竞争力方面与京、津及其他文化强省相比，还存在着一定的差距，迅速提升文化产业核心竞争力已成为推动河北文化产业发展的关键问题。提升河北文化产业核心竞争力的制约因素主要有产业竞争意识淡薄，文化产业人才缺乏，文化企业实力不强，品牌形象宣传欠缺，文化消费需求不足。从未来发展趋势分析，提升河北文化产业核心竞争力应从强化产业竞争意识、培育文化产业人才、打造强势文化品牌、增强文化企业实力、激发文化消费需求等方面着手。