Brand management and core competitiveness enhancement of mining companies

摘要

Nowadays, remarkable immolations and charges are taking place deeply and continuously in the marketing area of a mining company brand operation is a strategic problem of operation which relates to the enterprise's life. This article elaborates the creative meaning of the running of the business enterprise, and it emphasizes from establishing a mining company brand operating, erecting the key of the brand operation, enhancing the key of the mining company brand operation to carrying on the analysis of mining company brand value accurately and so on, in which it has discussed about the problem of the design and the practice of a mining company brand operation.