张家口农业生态旅游产品差异化现状、问题及对策

摘要

农业生态旅游产业一直是张家口的重要产业之一，为提高张家口农民收入和当地经济的持续发展做出了很大贡献。张家口发展农业生态旅游产业具备得天独厚的优势条件，但同时该产业的发展也存在着若干不容忽视并亟待解决的问题，特别是农业生态旅游产业的同质同构问题尤为严重。通过对当前张家口农业生态旅游产品差异化发展的现状进行分析，找出影响张家口农业生态旅游产业发展的突出问题及原因，并针对这些问题，提出了扭转张家口生态旅游产业逆向差异化发展的对策。%Agricultural eco-tourism industry has been one of the important industries in Zhangjiakou. It has made great contributions to improve farmers' incomes and promote the local economy. Developing the agricultural eco-tourism in-dustry in Zhangjiakou has many unique advantages,but the industry also exists lots of problems that can not be ignored and must be solved in time,especially thehomogeneity and isomorphism problem. Through the analysis of the current situation of Zhangjiakou agricultural eco-tourism develop-ment in product differentiation,we can find the outstanding issues and factors that affect the development of agriculture eco-tourism industry in Zhangjiakou. We propose some countermeasures to transform the reversed differentiation about eco-tourism industry in Zhangjiakou.