微博创新了互联网时代人们沟通交流的途径,也改变了政府参与社会管理、与社会公众互动交流的方式,政府官员的微博日益成为与民众沟通的新平台。浙江省3 000多名干部开微博,使政务微博初具雏形,现阶段如何发挥政府官员微博的传播优势,已成为各级政府部门关心的新课题。%Micro-blog creates a new way of communication at the time of internet,which also has an effect upon the government and public communication.Government officials' micro-blog gradually become a new platform for communication.Over 3000 government officials in Zhejiang province have micro-blog,making a basic internet system of administration so how to use it to promote government and public communication is the key issue for further discussion.
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