企业捐赠具有经济效应吗？--基于产品市场业绩的研究

摘要

Based on the charity strategy theory, we conducted a study by collecting the donation data of those companies listed in 2005 to 2012 Shanghai and ShenzhenStock Exchange to examine whether these corporation donations could enhance their products'market performance.The result of the study shows that, enterprises participating in charitable donations had positive impacts on their current products'market performance, and these impacts were more significant in private ones .%根据战略慈善理论，通过收集2005—2012年沪深两市上市公司捐赠数据来考察企业捐赠是否具有增加产品市场业绩的效应。研究结果显示，企业参与慈善捐赠对当期产品市场业绩具有促进效果，并且这种效果在民企中表现得更显著。