国际旅游岛建设背景下大型体育赛事品牌探析

摘要

By focusing on current situation of cultivating the brand of international sporting event,the analytical opportunities and problems which were provided by building international tourism island in cultivating the brand of international sporting event,discussing the successful approach and development countermeasures in the process of building the brand of international sporting event,providing the reliable theory reference for the sports event department.%通过阐述海南省重点培育的体育赛事品牌开展现状,分析国际旅游岛建设对举办大型体育赛事品牌发展提供的机遇及面临的问题,探讨打造国际体育赛事品牌的途径,科学部署海南省体育赛事发展规划,制定适合的体育赛事发展对策,为体育赛事主管部门及相关单位提供可靠的理论参考。