国际旅游岛建设视野下海南旅游文化发展新路径

摘要

In Hainan, a large special economic zone, tourism industry is a leading industry in that tourism economy has taken an important position in the national economy of Hainan. As a key province of tourism, esp. at a time when the construction of international tourism island is still in its initial phase, it is of extremely important and far-reaching significance to carry forward and develop tourism culture of Hainan. The development of Hainan＇ s tourism culture should, based on the historical accumulation, be conducted as follows： the promotion of tourism culture development through individualized travel products, the furthering of tourism culture by means of its unique cultural resources, and the innovation of Hainan＇ s tourism culture by virtue of its rare coo-environment.%海南省是一个经济大特区，旅游产业是海南的主导产业，旅游经济在海南的国民经济中占有重要地位。作为一个旅游大省，尤其是在建设国际旅游岛还处于起步阶段的今天，承继和发展海南的旅游文化，意义是十分重大和深远的。海南旅游文化的发展，应该在历史积淀的基础上，以个性化的旅游产品，促进旅游文化的发展；以独特的文化资源，推进旅游文化的深化；以稀有的生态环境，创新海南的旅游文化。