Currently our society is at a higher level of modernization, which has led to the advent of consump-tion society. Given the deviation of commodity attributes in terms of consumption, this paper attempts to analyze multi-alienation in consumption from the perspective of alienation and to highlight alienation in the contents, chan-nels, products and process of consumption. In consideration of the deviation of alienation from the sustainable de-velopment, efforts should be made to consume sensibly so as to attain rational consumption.%当前我们已经处于一个现代化程度较高的社会,随之带来的是消费社会的来临,在消费领域当中,商品属性发生背离。文章从异化入手,分析了消费领域里的异化现象,重点阐述了消费内容、消费途径、消费产品和消费过程中呈现的异化现象。异化实际上是对可持续发展的背离,要合理消费,达至消费理性。
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