As a cross-disciplinary research method,the DEA model has been used in performance evaluation and financial analysis in the fields of economics,management and finance. This paper built a tourism website efficien-cy evaluation index system based on the DEA model and selected 12 domestic tourism websites for efficiency evalu-ation. The results show that 10 of them have the best match between input and output. One performs well in the mar-ket,but the scale is too large to produce unavoidable inefficiencies,resulting in redundant inputs. The input fac-tor is unreasonable for one and needs to improve internal management,technical input to improve the efficiency of the website.%DEA模型是一种综合交叉学科研究的方法,国内外许多学者利用它在经济、管理、金融等领域上对绩效评价、金融财务分析等方面进行研究.基于DEA模型构建旅游网站效率评价指标体系,并选取国内12家旅游网站进行效率评价.结果表明:其中10家投入与产出达到最佳的匹配状态;1家市场表现良好,但规模过大产生不可避免的低效,导致投入冗余;1家投入要素不合理,需要改善内部管理、技术投入,以提高网站效率.
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