我国视频网站作品自制现状分析

摘要

The production modes of self-made videos in video websites in China generally fall into three catalogues: a creative source of new movie makers or hobbyists; a part financed by bank loan, government direct or indirect investment, individual investment, stock share, special funds for movie production, movie expositions and copyright trading; and a third group prof-iting from pre-paid viewing and downloading, selling the audience’s attention to the advertisers, copyright authorization and“window-enlargement”. The value chain of the self-made video production basically involves ontology construction, derivative construction and correlative construction.%　　当前我国视频网站作品自制有三种类型，新晋导演和影视爱好者是其主要创意源；银行贷款、政府直接或间接投入、私募资金、股权融资、影视基金、风险投资、影视展会融资、版权贸易融资是其主要融资方式；付费观看或下载、将受众的注意力出售给广告商、版权授权、“扩窗”盈利是其主要盈利模式。我国视频网站作品自制的价值链构建包括本体性构建、衍生性构建和联动性构建这三个层面。