由于优越的自然条件和人文环境，台湾成为一个独具魅力的会展地区。参观展会已成为台湾人的一种文化习惯和观光旅游的必备项目。台湾会展具有主题多样化、小众化；接受民间办展要求；展览地点灵活且广泛；展览策划人创作自由；以政府部门、艺术机构和个人为主导；街区展览由点及面等特点。其优势与文化环境、政府支持及文化消费习惯等密不可分。%Due to the superior natural and human condition,Taiwan has become an attractive exhibition region,and the exhibition has become a kind of indispensable cultural habits and tourism projects for the Taiwanese. The charac teristics of Taiwan exhibitions are as follows: 1)featured by variety and small-mass subjects;2)the accepting folk exhibition requirements;3)flexible and wide exhibition sites;4)creation freedom for exhibition planners;5)dominated by government departments,art institutions and dividuals. The advantages are closely related to the cultural environment,government support and cultural consumption habits and so on.
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