自媒体时代政府网络舆情应对策略分析

摘要

自媒体时代下，网络媒介越来越个体化，社情民意的传播迅速开放，公众通过自媒体传递出的带有自发性、倾向性甚至盲目性的言论，对政府管理提出了巨大挑战。本文深入研究自媒体环境下网络舆情特点及其影响，探讨自媒体时代网络舆情新特点，并从政府公共部门的角度出发，根据其面临的新挑战，从理念、技术等多个角度提出了相应的应对策略。%In the We Media era ,network media become more and more individualized .The dis‐semination of social and public opinions become more rapidly ,and the public transmit some more spontaneous ,tendentious or even blind speech .All these put forward great challenge for the govern‐ment management .The thesis digs deep into network public opinions’ characteristics and influences , and discusses the new characteristics of network public opinions in We Media era .Also ,according to the new challenges that public sectors and governments are facing ,this thesis provides some relevant solving strategies from the aspects of idea ,technology and so on .