Faced with serious employment situation, colleges and universities ought to strengthen the outlook on employment education of their students and guide them to transform their ideas. After pointing out existing wrong outlook on obtaining employment of college students, such as utilitarianism, narrow and conservative action and passive attitudes, etc, the article analyses the causes from two aspects, individual subjective factors and objective factors, like the transformation of society, common ideas, college education, employment guidance and family environment. Therefore, we strongly propose that universities should insist on combining whole-process education with concentrated education, obtaining employment education combined with ideological and political education, and professional education with part-time personnel'education. Only doing so can we help college students make good choices about obtaining employment%面对严峻的就业形势,高校应当加强大学生的择业观教育,引导大学生转变择业观念.在指出当代大学生中存在的功利主义、狭隘保守、消极被动等择业观误区后,分析了产生这些误区的个体主观因素以及社会转型和社会观念、高校教育和就业指导、家庭环境等客观因素,在此基础上提出了高校应坚持全程教育与集中教育相结合、择业观教育与思想政治教育相结合、理论教育与实践体验相结合、专职人员教育与兼职人员教育相结合等加强大学生择业观教育的建议.
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