论娱乐类电视节目“寓教于乐”的功能与作用——以《天天向上》节目为例

摘要

the ＂edutainment＂ is in the arts and entertainment as one of the integration,which is the future development trend of TV entertainment programs.The Hunan satellite TV entertainment program ＂launched in 2008 to make progress every day＂,has been the audience the respected and loved,in addition to host the popular idol group and excellent art,＂ edutainment＂ is the important factor of success,it not only improves the TV ratings,but also affect the social atmosphere,lead value orientation of cultural knowledge,growth has positive influence and effect of several.%＂寓教于乐＂是将文艺与娱乐融合为一体,这是今后电视娱乐节目的发展走向。湖南卫视2008年推出的娱乐节目《天天向上》,至今得到观众的推崇与喜爱,除节目主持团体的人气偶像及出色的主持艺术外,＂寓教于乐＂的方式是其成功的重要因素,它不仅提高了电视收视率,而且还在影响社会风气、引领价值导向、增长文化知识几方面具有积极影响与作用。