Research on Marketing Channel of Mobile Manufacturer Based on Analytic Hierarchy Process

摘要

Research on “marketing channel” of mobile attracts much attention in these years,but there’re only few articles referring to how to optimize the disposition of channel resources for mobile manufacturers.Based on a typically multiplex marketing channel system of mobile manufacturer,the analytic hierarchy process(AHP) structure model is established.Through the judgment matrix,simple and total hierarchy arrangement,consistent test,this paper gets the weight of each kind of marketing channel of mobile manufacturer.It provides the practical reference value for mobile manufacturers to distribute resources of marketing channels.