乡村生态体验形象塑造——以辽东山区为例

摘要

The economy of rural ecological experience is an important entry point for building socialist new countryside.The rural ecological experience image is a foundation to market the economy.In this study,the author compares the differences of ecological landscape,folk custom,native production and life,leisure experience of four tourism villages in mountain area of eastern Liaoning.Accordingly,ecological experience images are summarized.Furthermore,marketing strategies for different rural ecological experience images are formulated.%乡村生态体验经济是社会主义新农村建设的重要切入点,乡村生态体验营销是发展乡村生态体验经济的重要手段,而乡村生态体验形象塑造则是生态体验营销的重要步骤。通过比较辽东山区4个旅游专业村镇在生态景观、民俗文化、生产生活、休闲体验等四个方面的形象差异,总结归纳出综合的生态体验形象并制定出针对乡村生态体验形象的差别营销策略。