“造词狂欢”与“媒介热词”的特点

摘要

With the new word number is increasing year by year, hot words are becoming popular in the media which requires the media man to know the “hot word”to grasp and use them properly. This paper based on the four typical features of large quantities, change quickly, pragmatic value uneven, some good and some bad from empirical research of“media hot word”to describe media prudent for reference.%随着当下新词语数量逐年攀升，在此种“造词狂欢”背景下，新词、热词在媒体报道中盛行的现象也日益凸显，媒体人需对这类“媒介热词”的特点、规律有所把握才能恰当运用。本文从实证入手对“媒介热词”的产量大、更迭快，语用价值良莠不齐、构词形式多样化等四个典型特点进行描述，以期为媒体审慎、稳妥地使用提供借鉴。