中国商业电影题材趋同性经验研究

摘要

中国商业电影题材有明显的趋同现象，题材趋同主要源于电影制片商采取的产品差异最小化策略。研究首先以Hotelling模型为基础构造一个双寡头竞争模型，论证了电影题材趋同现象发生的必然性；其次，进行描述性统计分析，以近五年全国票房收入前十的商业影片来估计观众对电影题材的偏好，以检验制片商策略的有效性，从而对理论进行经验验证；最后，分析了影响中国电影题材趋同的外部因素，包括中国电影的融资环境、制片商规模以及宏观政策调控，这些因素加速了中国电影题材的趋同趋势。%Chinese commercial films have a long-term trend towards being similar genres,which mainly come from film producers’ strategy called “Principle of Minimum Differentiation”. This paper demon-strates the inevitability of films’ genres in similarity by providing a model of “two-oligopoly”,which is built on a foundation of Hotelling law. To verify this theory,which means to test the efficiency of produc-ers’ strategy,an descriptive statistical analysis is made. That is done by commercial film ten of the nearly five years before the national box-office receipts,estimating viewers’ preference for genres of films. Af-ter that,some other factors contributing to the genres trend in China are discussed. They are Chinese film financing environment,scales of film producers and government policy on films,which all accelerate the trend of being similar genres.