大学生“手机人”族群研究--以上海市大学生中5种典型族群为例

摘要

This paper presents the result of a study of a sample of students from Shanghai-based uni-versities.While analyzing the basic information of the respondents,the frequency of their mobile phone use for different purposes,the article focuses on the five most typical and most representative groups of mobile phone users among college students:mobile gamers,mobile photographers,mobile shoppers,those who are fond of using mobile phones to manage their money,and those who like to socialize with mobile phones.It examines their respective group-level traits,points out their respec-tive problems and then offers some strategies for guiding these groups of mobile phone persons.%本文选取上海市部分高校大学生为研究样本，通过调研受访者基本信息、手机各项目的使用频度、手机族群化趋向等数据，重点分析在大学生中具有典型性和代表性的五大族群：手机游戏族、手机拍客族、手机理财族、手机社交族、手机购物族，探究其各自的族群特征，发现其各自存在的问题，进而提出有针对性的族群引导策略。