航空公司收益管理课程的专题化、综合化、实践化

摘要

Revenue management is one of the most important managerial techniques for airlines to improving their revenue. To solve practical problems of airline management, RM is an integration of economics, management, marketing theories and statistics, forecasting, decision-making methods with the computer tool. The course of airline revenue management, which was developed from the RM research programme, is suitable for teaching in a practical way with an integrated curriculum and specific topics. The integrated RM curriculum has been designed, elicitation method of teaching and problem solving of learning have been practiced, as well as the teaching outcomes have been presented. All of the experiences can be used for references to other curses.%航空公司收益管理综合运用经济学、管理学、市场学理论以及调查、统计、预测、决策方法和计算机工具,解决民航业的实践问题,是航空公司提高收入的关键管理技术之一.”航空公司收益管理”课程以科研项目为基础,特别适合综合化、实践化和专题化教学,该课程对课程内容的专题化、综合化、实践化和启发式、研究式教学方法进行了探索和初步实践,取得了一定效果,希望对其他课程的改革有借鉴作用.