对真人秀节目《奔跑吧兄弟》热播的冷思考

摘要

Since the TV show Running Man appeared on Zhenjiang Satellite TV, its audience rating soared and became a phenomenal program in history of variety show. But a reflection will show that this show is but a product of commodity fetishism. This paper has a detailed discussion of over-entertainment, weakening social responsibility, resort to expression with violence, pursuit of sensory stimuli, communicating negative power and misleading function of the audience prevalent in TV shows. It also proposes some countermeasures.%浙江卫视《奔跑吧兄弟》开播以来，收视率不断飙升，成为综艺节目史上又一大现象级节目。但透过其表面的火热，《奔跑吧兄弟》不过是商品拜物教的产物。文章着重分析其过度娱乐化、弱化社会责任，诉求暴力表现形式、追求感官刺激、传递负能量、给观众带来负面的引导等伦理问题，并提出相应的纠偏对策。