“超级网银”价格策略与渠道策略探析

摘要

On the base of briefly introducing the stages of price strategies of the "super online banking "super online banking system", the paper discusses three system" one by one, including introduction stage, growth stage and mature stage. And from mobile phone banking, telephone banking, online and offline promotion four aspects, it elaborates further channel strategy of "super online banking system".%该文在简要介绍“超级网银”的基础上，对“超级网银”导入期、成长期、成熟期三个发展阶段的价格策略进行了逐一论述，并从手机银行、电话银行、线上推广和线下推广四个方面进一步分析了“超级网银”的渠道策略。