大数据背景下报纸内容呈现方式的重构路径

摘要

The emergence of the omni media and the Internet poses a great threat to newspapers. In the circumstance of the constant change of the social environment and audience preference,in order to win limited the readers’ atten-tion and take advantage of the newspaper,one important mean is to carry out reform in the presentoton mode of newspaper content,as to its essense,it is to innovate in a newspaper’s page layouts. Based on the analysis of the is-sues of current newspaper content,combining with the opportunities and challenges of newspapers development ari-sing from the big data technology,this article aims at exploring the refactoring path of the presentation mode of newspapers content in the big data era.%全媒体以及互联网的出现对报纸带来了极大的威胁，在社会环境和受众偏好需求不断变化的背景下，为了赢取有限的读者注意力，发挥报纸的优势，一个很重要的手段就是对报纸内容的呈现方式进行创新，其实质就是对报纸的版面设计进行创新。本文通过对当前报纸内容呈现方式出现的问题进行分析，结合大数据技术给报纸发展带来的机遇与挑战，旨在探索大数据时代报纸内容呈现方式的重构路径。