CBA比赛规则修改创新的理论研究

摘要

Depending on the main events from the initial start to the gradual perfecting process as the research basis, the increased suspense, the fairness of competition and the promotion of league brand as the pointcut, and the amendment of the rules as the breach, the paper adopts the methods of questionnaire survey, literature investi-gation, video observation and expert interview to research the amendment and innovation of CBA rules. The re-search result shows that the present CBA rules are different from other leagues mainly in its foreign players’ se-lection and utilization. The amendment and innovation of the rules is not only the specific embodiment of the league’ s core concept of “serving the fans, the media and the sponsors”, but also the fundamental solution to the problems in the league and an important path to create a world renowned brand.%以CBA联赛初创到逐步完善过程中的主要事件为研究基础，以增加比赛悬念、确保比赛公平、提高联赛品牌影响为切入点，以比赛规则修改完善为突破口，运用问卷调查、文献资料调研、录像观察和专家访谈等方法对CBA规则修改创新进行研究。结果表明：现阶段CBA规则与其它联赛差异主要体现在外援选拔和使用方面；规则修改创新是联赛“服务球迷、媒体和赞助商”核心理念的具体体现，是解决联赛现存问题的治本之策，是打造世界知名品牌的重要路径。建议：改变比赛方式、丰富得分种类、减少暂停次数、增加录像回放、限制球员上场节次、优化外援上场政策。