广告艺术设计中的幽默图形语汇解读

摘要

信息时代的到来为广告艺术设计带来更多先进的理念，如何保证广告设计内容的吸引力成为广告设计人员关注的重要方面。在广告设计中引入幽默图形，以消费者心理为出发点，注重设计方式的创新，以此赢得更为宽泛的销售渠道，是保证广告脱颖而出的重要途径。%The arrival of information age brings about more advanced concepts for advertising art design.How to make sure advertise-ment content can attract the attention of consumers becomes an important thing for advertisement designers.In this context,humorous graphic content is introduced,which starts from consumers’psychology,emphasizes the innovation of design methods,and could win broader sales channels.This is an important way for most companies to ensure their advertisements stand out.This paper explores relat-ed introduction of humorous advertisements,the application principle and value of using humorous graphics in advertising design,the status of the application of humorous graphics,as well as the specific ways of applying humorous graphic vocabulary in advertising art design.