公众情境理论在高校疫情危机管理中的实证研究

摘要

Taking public situation theory as the basic framework, with the methods of statistical analysis and focus group interviews, this paper examines and inspects the crisis transmission situation, crisis management strategy and dissemination results during epidemic situation in universities, hoping to provide references of concepts, theories and paradigms for college management practice.%以公众情境理论为基本框架，运用统计分析和焦点小组访谈等方法对甲流疫情期间高校组织在危机传播的情境、危机管理策略和传播效果进行深入的考查和检视，旨在对高校组织的危机管理实践提供概念、理论和范式的参照。