The development of Henan ceramic cultural industry has problems in some ways. To change this situation, we should strengthen the building of Ceramic Industrial Park, the ceramic enterprise agglomeration, strengthen the brand construction, and increase investment in science and technology; we should guide the industry with the systematic innovation theory, introduce high-tech personnel into the industry and improve the management of modern enterprises; we should implement new marketing strategies, adopt the concepts of the circular economy and sustainable development and establish modem ceramic industrial structure in accordance with the reality of this province.%河南陶瓷文化产业的发展在不同程度上存在产业布局规划不合理、品牌意识不强、人才缺乏、管理水平落后、营销观念及手段落后、环境污染严重等情况.要改变这一局面,应该加强陶瓷产业园区建设,实现陶瓷企业区域集聚；加强品牌建设；加大科技投入,用产业创新系统思想指导产业的发展；重视高技术型人才引进；提高现代企业管理水平；实现新营销策略,始终贯彻循环经济和可持续发展的思想,建立符合本省实际的现代陶瓷文化产业结构.
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