论紫砂陶的视觉传达与设计表现

摘要

Visual communication as a kind of aesthetic creation activities, send messages to the audience through visual symbols, aesthetic feeling. Violet sand earthenware as an important part of the visual communication design, the design idea, form the unique style design gimmick, and constant innovation. In the "purple sand hot" situation, various scholars, violet arenaceous fans are added to its creation. In violet sand earthenware design, should pay attention to the use of visual elements, to establish the best vision, reasonable organization of visual flow, in modelling, color, texture, etc, pay attention to the performance of the visual aesthetic feeling. In a word, violet sand earthenware design is to inherit and extension of visual communication.%视觉传达作为一种审美性创造活动,通过视觉符号向受众传递信息,传递美感.紫砂陶设计作为视觉传达的一个重要部分,在设计观念、设计手法上形成独特的风格,并不断创新.在"紫砂热"的形势下,各种文人雅士、紫砂爱好者纷纷加入其创作中.在紫砂陶设计中,应注重视觉原理的运用,确立最佳视域,组织合理的视觉流程,在造型、色彩、肌理等方面注重视觉美的表现.总之,紫砂陶设计是对视觉传达的继承与延伸.