论百货店自营制

摘要

Traditional department stores are now faced up with challenges brought by the economic depression and explosive growth of e-retailing.Whether the joint-operation,as a mainstream,should be replaced by the self-op-eration is a dilemma for department stores.Depending on the definition of the self-operation mode,this paper propo-ses three restrictive factors:high format elasticity,high brand elasticity and China's unbalanced market.Therefore, department stores should cultivate their own brands to get rid of self-operation constrains.%近年来电子零售业的爆发式增长使传统百货店面临严峻挑战。针对目前百货店主要实行的联营制是否应被自营制取代，理论界与实践界观点不一。基于对百货店自营制范畴的界定，发现“较高的业态弹性、较高的品牌弹性和中国市场的不平衡性”是制约百货店自营制发展的三大主要因素。为了摆脱这些因素的制约，百货店回归传统的自营制，必须加快自主品牌的建设。