风景名胜区旅游客流量影响因素研究

摘要

旅游客流量影响因素对预测的准确性起着至关重要的作用。以黄山风景区2008-2010年客流量等相关数据为基础，对风景名胜区客流量的影响因素进行分析。分析结果表明：季节性因素、节假日因素、气候变化及人体舒适度、风景区客源的空间分布、旅游成本、风景区的品牌效应等直接影响旅游客流量；地区的经济发展、国家政策、交通等也会对客流量产生一定的影响。%The influence factors play a vital role on the accuracy of tourist flow forecasting .It analyzed the scenic area tourist flow influencing factors based on data from Huangshan Scenic Area of 2008-2010 in this paper .The results show that the direct factors are seasonal factors ,holiday factor ,climate change ,hu-man comforts ,the spatial distribution of tourist source ,travel costs ,scenic brand effect and so on .In addi-tion,region′s economic development ,national policy ,transportation etc will also have some impact on traf-fic.