The rise of the Internet crowd-funding agriculturalprojects has led to the development of agriculture,but it was rarely studied that how to display project information on the platform can improve the success of funding.[Objective]Through the a nalysis of the factors that affect the success of the project,the thesis is to figure outhow the presentation of agricultural project on crowd-funding platform can improve the probability of successful funding and promote the development of agriculture.[Methods]Based on the case of Dajiazhong internet platform,thispaper analyzes the difference of the success and unsuccessful projects in the platform display by independent sample T test and Lameda correlation analysis.[Results]Types of funding,fund raising,number of videos and number of words of project description is irrelevant to whether the project is financed successfully.There are significant differences in success and failure of the project,and the certification for products is also an important factor affecting the success of the project financing.[Conclusion]Fundraiser should pay attention to the project photo display,avoid blind investment,and raise the credibility of funding projects as much as possible through certification.%互联网农业众筹的兴起带动了农业的发展,但众筹平台上的资料如何展示才能提高众筹成功率的研究相对很少.[目的]通过分析影响农业众筹成功的项目展示特征因素,探索促进互联网众筹成功的项目展示方法,推动农业发展.[方法]选择“大家种”平台的案例,通过独立样本T检验和Lameda相关分析,分析众筹成功与不成功的项目在平台展示特征上的差异.[结果]筹资种类、筹资额、视频有无和文字数量项目描述与项目是否筹资成功无关系,但成功和失败项目在项目展示图片的多少上有显著差异,另外认证情况也是影响项目筹资成功的重要因素.[结论]开展农业众筹的生产者需关注项目展示的实景照片宣传,同时应尽可能通过认证提高筹资项目的信誉度.
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