基于可拓学理论的旅游创意生成机制研究

摘要

Tourism creativity is crucial to the development of tourism industry .The lag of the study about tourism creative identity hinds the development of innovative practices. Extenics, as a science that studies law of innovation and exploration and that looks for strategies from it to solve contradictory problem, provides original theory and methodological guidance for tourism creative identity. Referring to the knowledge of Extenics, the paper tries to study tourism creativity generative mechanism from the perspective of corresponding theories. Firstly, introduce the tourism creative concept and its procedures, and then briefly state the corresponding theories of Extenics, based on above, specifically discuss the tourism creativity generative mechanism and reconstruct its procedures. Finally, take tourism creativity of village tourism programme in Tuanjie of Kunming as an example to be empirical analysis, in order to make the survey from theory to practice.%旅游创意对旅游业发展至关重要，旅游创意本体研究的滞后阻碍了旅游创意实践的发展。可拓学作为研究事物开拓创新规律、从创新性角度探寻解决矛盾问题策略的科学，为旅游创意本体的研究提供了理论依据和方法论指导。借鉴可拓学知识，文章尝试从可拓学视角，运用相关经典理论来研究旅游创意的生成机制问题。首先介绍了旅游创意的概念及其产生过程，随后对相关的可拓学经典理论进行了简要阐释，在此基础上，重点探讨了旅游创意的生成机制，对旅游创意的一般生成过程进行了重构；最后以昆明市团结镇乡村旅游项目创意生成为例进行了实证分析，力求使可拓学视角下旅游创意生产机制的研究从理论走向实践。