郑汴一体化下开封旅游业发展分析

摘要

It has been 6 years since implementing Zhengzhou and Kaifeng integration,during which the development of Kaifeng tourism is good.With the deepening of the integration process,Kaifeng tourism development is facing new opportunities and challenges.In the face of these challenges and opportunities,Kaifeng should summarize the experience,find out problems and adjust the tourism development strategies,which consists of the following： One,further rely on Zhengzhou huge tourist market.Two,rely on convenient traffic advantages.Three,explore cultural connotation.Four,stretch tourism industry chain.Five,promote the tourist regional co-opetition strategy.All of these must lead to the all-round rejuvenation and Kaifeng economic development.%郑汴一体化从2006实施至今已有6年,在此期间开封旅游业发展势头良好。随着一体化进程的不断深入,开封旅游业发展又面临新的机遇与挑战。面对这些机遇和挑战,开封的旅游业应该总结经验,发现问题,调整旅游发展策略,进一步依托郑州庞大的客源市场,加快交通设施建设,挖掘文化内涵,延伸旅游产业链,推行旅游区域竞合战略,使其旅游业全面振兴,带动开封经济发展。