产业集群理论下特色农产品区域品牌模式——以云南红河哈尼族彝族自治州为例

摘要

对国内外关于产业集群和区域品牌相关文献进行归纳概述,结合云南省红河哈尼族彝族自治州特色农产品产业集群和区域品牌建设的现状,提出了特色农产品区域品牌塑造模式,并就关于有效实现农产品区域品牌模式提出了自己的看法,以达到指导和促进我国特色农产品区域品牌发展的目的.%The related literatures about industrial cluster and regional brand at home and abroad were summarized. Combined with the current status of speciality agricultural products industrial cluster and regional brand construction in Yunnan Honghe Hani and Yi Autonomous Prefecture, the regional brand model was put forward, and thoughts on effectively realizing regional brand mode were presented, so as to guide and promote regional brand development of speciality agricultural products in China.