Based on the investigation of rural tourist in Zhijin County, and by utilizing spssl7.0 software to process data, 4 aspects contents, including characteristic of tourist's demography, characteristic of consumption demand cognition, characteristic of consumption demand experience and consumption effect appraisal were summarized. Then, some related proposal, including speeding up the development of infrastructure, promoting product quality, enhancing level of management and services and strengthening marketing were put forward.%基于对织金县乡村旅游者的调查,运用SPSS17.0软件分析处理,归纳出乡村旅游者的人口学、消费需求认知、消费需求体验和旅游消费效果的基本特征,并从加快基础设施建设、提升产品质量、提高管理和服务水平、加强市场营销4个方面提出了相关建议.
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