Based on the questionnaire investigation of the consumption concept of 600 farmers in 3 provinces of Shandong, Henan and Hubei, effects of farmers consumption concept change on rural environment were studied from perspectives of ecological politics and consumption con-cept, influencing factors were analyzed including the realistic change of population mobility , education background, public opinion orientation and environment.Several countermeasures for changing farmers consumption concept were put forward from aspects of increasing the propaganda of environmental protection, expanding preferential policies, creating a good consumption environment, improving environmental protection awareness.The aim was to guide farmers to form a green consumption concept, and promote the construction of rural environment.%基于山东、河南和湖北3省600位农民的消费观念的问卷调查,从生态政治和消费观念的角度出发研究农民消费观念的转变对农村生态环境的影响,并分析了影响农民消费观念的因素,主要有人口流动、文化教育程度、公共舆论导向和环境的现实变化。从加大对环境保护的宣传力度、扩大政策优惠、营造良好的消费环境、提高农民的环境保护意识等方面提出转变农民消费观念的对策,引导农民形成绿色消费观念,促进农村环境建设。
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