基于互联网思维的大学生创业模式选择与路径优化

摘要

Combined with the actual situation,the core content of the internet thought was summarized as emphasis on innovation,pay attention to user experience,and the implementation of free mode.The development of college students' online entrepreneurship under the internet era was analyzed,and it believed that the main mode of college students' online entrepreneurship is network platform development,online shop self mar-keting and shared economic applications.Opportunities and challenges faced by college students under the"Internet +" era were discussed,while the opportunities are mainly reflected in the rise of e-commerce model,the internet externalities and demand economy,consumption concept and mode change,and a good entrepreneurial environment created by the government,and the challenge mainly comes from the homogenization compe-tition,the limitation of entrepreneurial ability,and the social atmosphere of innovation and entrepreneurship needs to be improved.In view of this, it put forward some suggestions for optimizing the path of College Students' entrepreneurship,emphasizing the government' s policy support,the optimization of social and cultural atmosphere,the strengthening of University's entrepreneurial guidance and talent training,and the improvement of the entrepreneur's own quality.%结合现实情况,将互联网思维的核心内容总结为强调创新、注重用户体验、实行免费模式.分析了互联网时代下大学生网络创业的发展现状,认为大学生网络创业的主要模式是网络平台开发、网店自主营销、共享经济应用.探讨了"互联网+"时代下大学生创业面临的机遇与挑战,认为机遇主要体现在电子商务模式的兴起、互联网外部性与需求方经济、消费理念与方式的改变、政府营造的优良创业环境;而挑战主要来自同质化竞争、创业能力的局限、创新创业的社会氛围有待提升.鉴于此,提出大学生创业路径的优化建议,强调政府的政策扶持,社会文化氛围的优化,高校创业指导及人才培养的加强,创业者自身素质的提升.