农超对接模式在多方扶持对策下的博弈研究

摘要

This paper analyzed the stakeholder of the agricultural & super docking,and used the bargaining power and the quality of the supply as the focus of the game between the farmer's professional cooperatives and the supermarket.Through the establishment of the game model of the supermarket and the cooperatives under the incomplete information to analyze the interests in agricultural&super docking mode.Based on government investment and subsidy to a single cooperatives,the investment and subsidy of a single cooperatives under the agreement of the supermarket,the government's tax relief for the agricultural units in the supermarket,the influence of the three factors on the optimal decision of the parties were explored,and then put forward the countermeasures and suggestions to accelerate the development of agricultural&super docking under the new economic policy environment.%在对农超对接的利益相关者进行分析的基础上,以扶持对策能否为农民专业合作社与超市双方带来优惠作为聚焦点,通过建立不完全信息下超市与合作社的博弈模型对农超对接模式中的利益问题进行深入分析,并重点引入“政府对单个合作社的投资及补助”“超市对协议下的单个合作社的投资及补助”“政府对超市单位农产品税费减免”3个变量,探究是否对博弈各方最优决策产生影响,进而提出新的经济政策环境下加快农超对接发展的对策与建议.