“农超对接”模式下的农产品质量控制演化博弈分析

摘要

以“农超对接”模式为研究背景，利用演化博弈理论对农业合作组织和超市对质量控制过程中的策略选择进行分析，得出了五种情况下的双方稳定策略和演化路径，在此基础上通过运用MATLAB数值模拟方法模拟了质量控制的产出比、控制成本、风险成本系数以及“搭便车”收益等因素在不同参数情况下对演化博弈均衡结果的影响，并提出了相应的建议。%In this paper, against the background of farm-supermarket direct docking, we used the evolutionary game theory to analyze the selection of the quality control strategy by the agricultural cooperative and supermarket, derived the stabilization strategy and evolutionary path of the two in five scenarios, then on such basis, through MATLAB numerical simulation, analyzed the impact of the different factors of quality control on the equilibrium of the evolutionary game, and at the end, proposed the corresponding suggestions.