基于SWOT分析的赣南苏区红色旅游产品开发模式研究

摘要

Breakthrough in Jiangxi Soviet area tourism past SWOT analysis,this paper points out that the Ganzhou red tourism product development bottlenecks,in product breadth,depth,characteristic, regional development,product life aspects,Jiangxi soviet area red tourism product development model is put forward. Providing theoretical reference in building in Jiangxi Soviet area Red Tourism Resorts and Ecological Tourism Destination.%突破以往对赣南苏区旅游swot分析,指出赣州红色旅游产品开发瓶颈,分别在产品广度、深度、特色、区域发展、产品生命力方面提出赣南中央苏区红色旅游产品开发模式,为赣南苏区建成旅游红色胜地和生态旅游重要目的地提供理论参考.