中国联通3G品牌提升策略研究——以桂林高校市场为例

摘要

With the 2008 industry of telecom restructuring, China Unicom achieved 3G business licence.This paper first analyzes the Unicom 3G service profession competition condition; Second, through to Guilin university students＇ 3G cognitive and use of market survey, detailed understanding of Guilin university market in 3G brand Unicorn present situation, and the analysis of Unicorn brand; Finally, the Unicorn 3G brand promotion strategic suggestions put forward.%随着2008年电信业重组，联通取得了3G业务的牌照。本文首先分析了联通3G业务的行业竞争状况；其次，通过对桂林高校大学生的3G认知和使用情况进行市场调查，详细了解桂林高校市场中联通3G的品牌现状，并对联通进行了品牌分析；最后，对联通3G品牌提升提出了策略性建议。