浅谈我国日用陶瓷企业的名牌意识

摘要

在我国经济快速发展的今天，日用陶瓷企业要想在激烈的竞争中谋求生存和发展，就必须加强名牌意识。本文针对国内日用陶瓷市场现状及存在的问题，提出实施名牌战略的重要性和名牌实施的举措。%The current China economy development is rapid,If domestic ceramics enterprise want to seek survival and development,It is necessary to enhance brand awareness. Based on current Chinese domestic ceramics market situation,This paper presented the importance of famous brand strategy and the measures to adopt it.