cqvip:Financing has been always diffi cult for small and micro enterprises(SMEs() in Enshi nationality area mainly because of its higher fi nancing cost, immaturity and high monopoly of the fi nancial market. This paper, based on classical theories and model as well as fi nancial market status in Enshi, combs and analyzes major factors infl uencing fi nancing of small and micro enterprises in Enshi, sets up a FFMO model and proves that reform measures of fi nancial organization competition promotion and reduction of small and micro enterprises’ cost adopted by large fi nancial organizations in order to pursue maximized profi t under the market environment with rising barriers can balance the fi nancial market and make it favorable for development of small and micro enterprises’ fi nancing.
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机译:如何发展银行品牌形象-以专注于财富管理业务的远东国际商业银行为例 =The Study of the Development of Bank’s Brand Image- A Case Study of Far Eastern Int’l Bank Targeting on Wealth Management