Now days, often the customers want to compare the functions, structures, and other attributes of the goods of different brands online. However, the on-line mass customization with manufacturer-led mode cannot satisfy such a customer demand. With this in mind, mass customization with dealer-led mode ( DLM) is put forward in this paper. In order to present the expression ways and habits of customer demand , the concept of function and structure configuration elements are introduced. In this way, information dependence relationship between customer demand and product function and structure is built. Then, a model is built to describe the commodity group structure and customization configuration management in the distributor's perspective. And the dependency between the configuration process and the distributor's commodity family model is defined. A case problem is used to show the feasibility and effectiveness of the proposed method.%为解决制造商主导的在线大规模定制模式无法满足顾客在线比较不同品牌商品功能和结构各类属性等问题.提出了经销商主导的在线大规模定制模式,从探讨顾客表达需求的方式和习惯入手,引入了功能配置元和结构配置元的概念,搭建顾客需求与产品功能结构之间的信息依赖模型.基于经销商视角构建商品族架构模型和客户化商品配置管理模型,定义出经销商商品配置模型和在线配置过程之间的依赖关系,构建出在线配置过程模型.通过案例证明了模型的可行性和有效性.
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