专利保护对考虑市场细分闭环供应链的影响

摘要

在细分绿色消费者和普通消费者的基础上,研究了原始设备制造商(OEM)生产新产品和再制造商生产再制造品时,OEM征收再制造专利许可费对OEM与再制造商相互竞争的供应链的影响.分别构建了征收专利许可费和不征收专利许可费两种情形下的供应链定价模型,求得了OEM和再制造商的最优定价策略以及OEM的最优专利许可费征收策略,并对征收专利许可费和不征收专利许可费两种情形下的最优决策进行了比较分析.通过数值仿真,分别分析了绿色市场份额大小和普通消费者对再制造品的接受度对最优专利许可费、产品销售价格、供应链成员利润的影响.%By segmenting green consumer and primary consumer,the effect of patent protection on closedloop supply chain where OEM competes with an independent remanufacturer is studied.By establishing supply chain pricing models with and without patent protection fee,optimal pricing strategy and optimal protection fee decision strategy are derived.Comparison is made between the two different models.By using numerical simulation,the impacts of the degree of primary consumer acceptance to remanufactured products,the impacts of the green consumer share on the optimal price,profit,and patent protection fee are analyzed,respectively.