文化产业发展三题

摘要

To develop into national key industries,it is a necessary prerequisite for cultural industry to master the respective roles and functions of the government,enterprise and zone.History shows that in the global development of culture industry,the government plays important roles of making strategic plans,making full use of all kinds of opportunities,resources and strength,providing various services for cultural enterprises,introducing,advertising and integrating resources,etc.Cultural industry in China started late and the government must lead the whole society through its policies to emphasize and establish cultural enterprises and make a good environment for cultural industry development.To have strong cultural industry,the key is to reform and innovate,which means we must improve its own vitality and develop a number of leading enterprises in cultural industry.Cultural innovation can liven up cultural resources,stimulate cultural productivity,strengthen developing vitality of cultural enterprises,and improve the competitive ability of local culture.The significant function of cultural industry zones mainly shows in the aspects of gathering production elements,optimizing resource allocation,accelerating system innovation,extend the industry chain,etc.Cultural industry development in Jiangsu is now at an initial stage;it is most important to lead the whole society to emphasize,support and establish cultural enterprises through government advocating and policy guiding.At the same time,the government must provide all-round service to make a good environment for cultural industry development,which now mainly includes the six key measures of integrating cultural industry development into the development strategy,further deepening cultural system reform,strengthening the construction of cultural industry zones,developing cultural market system,construct service platforms of policy,information,exhibition,trade fair,and personnel development.%正确把握文化产业发展中政府、企业、园区之间各自的角色、关系以及各自应该发挥的作用,是文化产业真正发展成为国民经济支柱产业的必要前提.历史表明,在全球文化产业发展历程中,政府在制定国家战略和发展计划,充分利用各种机会、资源和力量,为文化企业提供各种服务,以及在推介宣传、整合资源等方面对文化企业给予帮助这四个方面扮演了重要角色.我国文化产业发展起步较晚,政府必须通过政策引导带动全社会关注和兴办文化企业,为文化产业的发展营造良好环境.要做强做大,关键在于改革和创新,增强自身的活力和造血功能,培育一批文化产业的"龙头"和"旗舰".文化创意能够激活文化资源、激发文化生产力、增强文化企业发展活力,提升区域文化竞争力和文化软实力.而文化产业园区的重要作用则主要表现在集聚生产要素、优化资源配置、加快制度创新、延伸产业链等方面.江苏的文化产业发展正处在初始阶段,当前最重要的是通过政府提倡和政策引导带动全社会关注、支持、兴办文化企业.同时,政府必须给予全方位的服务,为文化产业的发展营造良好环境.目前江苏文化产业的发展环境和制度建设主要包括把文化产业发展列入发展战略,进一步深化文化体制改革,培育壮大文化产业主体,加强文化产业集聚区建设,大力发展文化市场体系,构建政策、信息、博览交易会、人才培养等服务平台等等六项措施.