陆河县体验式乡村旅游产品开发设计探析

摘要

The current tourists’ tourism demand tend to be experiential, participatory. Based on the summary on the demand of tourism market in Luhe country,SWOT analysis was made on the rural tourism products in Luhe and develop-ment model direct at the experiential rural tourism products in Luhe.%当前旅游者的乡村旅游需求更趋于体验式、参与式。文章在总结陆河县乡村旅游市场需求的基础上，对陆河县乡村旅游产品的开发进行了SWOT分析，提出了发展陆河县体验式乡村旅游产品的开发模式。